Articles
How .MUSIC will go mainstream and benefit ICANN’s New gTLD Program
Since the launch of the New gTLD Program in 2012, it has become evident that new gTLD registries overestimated the demand for new Top-Level Domain name extensions. Furthermore, new gTLD registries did not anticipate the hurdles in raising awareness, not to mention creating adoption for new domains. Even the most pessimistic New gTLD Program critic…
Read More.MUSIC community application will pass CPE consistent with prevailing EIU Determinations
Background The GNSO Final Report, Introduction of New Generic Top-Level Domains, which provided the basic guidelines for the new gTLD application process and the Applicant Guidebook (AGB) states that: “where an applicant lays any claim that the TLD is intended to support a particular community…that claim will be taken on trust (CV 7-10).” DotMusic’s…
Read MoreWhy Facebook would not exist without .EDU
What was Facebook’s most disruptive killer strategy to dethrone Myspace and become one of the most dominant players on the Internet? Some credit Facebook’s success on their superior platform, tools, options and apps, while others blame Myspace’s demise on their lack of innovation, corporate culture and focus on serving advertisers rather than their members after…
Read MoreHow ICANN Auctions can serve Public Interest & promote Competition, Innovation & Diversity
UPDATE ICANN’s final new gTLD auction rules did not incorporate any suggestions provided in the article below and recommended in the DotMusic’s submission to ICANN about how to ICANN auction rules can serve the global public interest by promoting competition, innovation and diversity. In short: ICANN Auctions will favor Applicants with the deepest pockets, such…
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