GMR Marketing

Founded by Gary M. Reynolds as the United States first “event marketing agency” in 1979, GMR Marketing has grown into a global, integrated, award-winning engagement marketing agency. With an unparalleled international infrastructure of 800+ full-time marketing professionals, GMR creates, consults, and activates in 70 countries, covering every continent from four regional hubs. GMR is a fully-owned subsidiary of Omnicom Group, a strategic holding company that manages a portfolio of global advertising and marketing leaders.

In its 35+ years of engagement marketing, GMR has cultivated a nuanced understanding of brand engagements that captivate attention, influence opinion, and change behavior. GMR helps brands connect with people through passion areas of entertainment and music, and has earned particular recognition in its innovative work in music marketing.

GMR’s reputation for keeping brands culturally relevant through innovative programming attracted other image-based brands, including Apple, Rolling Stones Magazine, Gibson US, Coca-Cola and Sony. A forerunner of experiential marketing, GMR is credited with pioneering the concepts of branded marquee events and touring attractions that enable a consumer to engage with a brand through a tangible and personally relevant encounter. Event Marketer Magazine said that GMR is “The agency that can actually take credit for helping build the entire event marketing discipline.”

 

Website: http://www.GMRmarketing.com

Support Letter: https://music.us/letters/GMR.pdf