Founded in 1996 by Chris Davies and Adam Lewis, the Planetary Group is an artist development firm. Planetary will tailor a campaign, based around an artist’s goals, that targets the most appropriate outlets for a release. Headquartered in Los Angeles with a satellite office in Boston, Planetary has its finger on the pulse of the current music scene. Over the past 15 years Planetary has worked with a variety of musicians from all genres, signed and unsigned, self-released, indie and major labels.
Planetary helps create a solid foundation for new artists, and take all artists to new levels. The radio department structures a campaign that targets college radio, AAA, non-commercial, and commercial-specialty shows. The stations are solicited for airplay and feedback regarding the release. In addition, radio interviews and in-studio performances are coordinated in touring markets wherever possible. Planetary’s radio and tour support can provide the necessary groundwork that would ensure advance exposure in music artists’ pending tour markets.
In addition to airplay, increased public interest and awareness comes about through features, interviews, reviews, previews, and anything else that attracts people in the digital world. The digital marketing side of Planetary offers national campaigns for record releases, tour press to alert local media to shows, and a smaller tastemaker campaigns geared towards blogs. Planetary digital marketing focuses on online media exclusively, and at online & print with tour press. Planetary digital marketing provides a network for music to be heard via working relationships with writers, freelancers, bloggers, and site owners. Planetary strives to get music listened to, and then facilitates the writers’ work by providing what they need to cover the music.
Planetary Design compliments these promotional efforts by creating everything an artist needs to build their brand. Simply put, the Planetary Group creates beautifully simple websites that embody their client’s aesthetic built with a sturdy foundation of the latest web standards. With a strong focus on content distribution and social media integration, the Planetary Group implores the end user to engage in an interactive community wherein website content is shared and eventually spread to the world at large.
Support Letter: https://music.us/letters/Planetary_Group.pdf