Music Victoria is the independent voice of the Victorian contemporary music industry. An independent, not-for-profit, non-Government organisation, Music Victoria represents musicians, venues, music businesses and music lovers across the contemporary music community in Victoria.
Music Victoria provides advocacy on behalf of the music industry, actively supports the development of the Victorian music community, and celebrates and promotes Victorian music. Music Victoria’s mission is: To champion Victorian music
Music Victoria exists to support the growth, participation and development of the Victorian contemporary music industry. It aims to be broadly inclusive of the contemporary music industry across all music genres, industry sectors and professions and to be accessible for metropolitan and regional Victoria. In all its activities, it aims to add value to music makers.
Victoria attracts, supports and creates a cultural community that is recognised nationally and internationally as unique and valuable both economically and culturally. We need to protect and develop this.
The recent issues affecting Victoria’s live music venues have shown just how important it is for music in this state to have an organisation representing its interests to ensure that talented individuals and businesses in our music community continue to flourish and that the voice of this community is included in the decision making processes of Government and the community at large.
Music Victoria exists to support and represent the Victorian music industry and community.
- Promotion and celebration of Victorian artists, music businesses and the industry as a whole.
- Professional development for Victorian artists and music businesses as well as the development of the industry as a whole, including implementing a program to arm artists with the requisite skills to run their music careers as successful and sustainable small businesses.
- Leading the development of a regional Victoria touring circuit to assist musicians with touring regional area and addressing barriers that regional musicians face trying to break into the capital city markets around Australia.
- Provide programs in partnership with the Sounds Australia music export initiative to develop pathways to put more Victorian musicians on the world stage.
- Advocacy on behalf of the Victorian music industry to all levels of Government and the wider community.
Music Victoria is currently meeting the following industry service needs:
Representation: Music Victoria is providing a strategic and representative voice for the Victorian music industry at the state and national level to ensure that there is a co-ordinated response to emerging issues faced by the industry as well as responding to other economic and cultural opportunities. Music Victoria is currently advocating the interests of the industry on critical bodies such the Liquor Control Advisory Council (LCAC), the Australian Music Industry Network (AMIN) and the Arts Industry Council of Victoria. It is also strengthening its relationship with Arts Victoria and developing its relationship with Regional Arts Victoria, Tourism Victoria, the City of Melbourne, and local councils.
Leadership: The music industry in Victoria is a disparate group engaged in a wide range of activities. They have shared needs but also individual and sometimes conflicting objectives. Music Victoria is currently engaged in reconciling differences and presenting a united voice to Government to contribute to setting the policy agenda now and into the future.
Providing a forum: As part of the Victorian Music Council, Music Victoria is providing a forum for different members of the music community to discuss and mediate their differences and find consensus on solutions. Sub-committees may also be established to facilitate debate and address issues.
Access to well informed specialists: In order to ensure that the policy debate within the industry is evidence based, Music Victoria is engaging with specialists who will undertake research, provide commentary and, where appropriate, deliver written reports.
Research, Information and Education: Music Victoria will undertake its survey of industry trends and needs each year in order to track the development of the industry in Victoria and identify policy and industry development needs. Its research will be specific and issues-based and will not seek to duplicate research already undertaken elsewhere.
Skills and professional development: Music Victoria will map the industry to identify skills gaps, support industry development initiatives and advocate for programs to equip the industry with the necessary skills to expand their opportunities through professional development and coaching.
Identifying role of music industry in wider social policy challenges: Music Victoria will develop relationships across Government to identify and promote the role that music can play in addressing wider social issues. This could include, for example, the role of music in promoting mental health.
Support Letter: http://music.us/letters/Music_Victoria.pdf